Meet “Khy.”

Victoria Verrecchio '24

On October 24, 2023, beauty icon Kylie Jenner posted a photo of herself on Instagram accompanied by the caption: “meet khy.” This was just an introduction to her new clothing line: Khy, which was released on November 15, 2023.

Just like her sisters Kim and Khloé, and her mother, Kris, Kylie Jenner is now the fourth member of her family to launch a clothing line. It is rumored that she was also working with Emma and Jens Grede, who also worked with Kim, Khloé, and Kris on their clothing brands. Kylie Jenner is no stranger to owning and running a line of business, as she previously launched Kylie Cosmetics in 2014, which was the brand that led her to billionaire status, and with her family’s help, this could be her next biggest thing.

Khy is more than just tops and bottoms, it stems from vests to dresses. As of right now, she has a limited selection, but still somehow so much to choose from. Vests, coats, bodysuits, cargo pants, dresses, leggings, gloves, and t-shirts are all available for purchase. Despite the brand only being out for less than a week, there are already certain things that are sold out such as coats and bodysuits.

Kylie Jenner has a strong fan base that is willing to spend their money on anything with her name on it, and Khy’s release just continues to prove that. With new additions that are bound to come to the store faster than we know it, Khy will prosper and Kylie Jenner’s influence will continue to flourish.