She’s Coming Back Like a Boomerang: Pop Star JoJo Siwa Reveals Her Second Rebrand!

Anaiah Fowlkes ‘28

As JoJo Siwa enters a new year, it may signal the beginning of a new identity. The former child star has begun using her legal name, Joelle Siwa, instead of her widely recognized stage name. Although the change was not formally announced, fans believe it could mark a new era. Adding to the anticipation, Siwa posted a video on December 31, 2025, hinting at “big plans for 2026,” further fueling speculations of an impending rebrand.

Siwa first rose to fame as a young performer on the hit series Dance Moms, captivating audiences from the age of nine. Known for her dance talents, music, and at times controversial choices, She has been in the spotlight for many years. Now, at 22, Siwa appears to be transitioning from her “kid-friendly” image toward a more mature artistic identity.

Siwa’s first rebrand came with the release of her song, “Karma.” She shifted from a bright neon wardrobe and her signature high ponytail to an edgy, all-black look inspired by the band Kiss. The song featured explicit lyrics coupled with more provocative choreography, a stark departure from her previous work. This shift received significant criticism online. Some fans noted that the song was originally a cover, questioning her ownership of the track. Many also wondered what prompted this sudden change in aesthetic.

More recently, Siwa seems to be headed in another direction. On July 6, 2025, she shared a preview of her project, a cover of “Bette Davis Eyes” by Kim Carnes. In the videos posted to Instagram and TikTok, she debuted a 1930s-inspired look, wearing a blonde wig, layered pearl necklace, and a frilled light blue crop top. Reactions online have been mixed. Some fans applauded her new look, while others criticized her frequent changes.

Siwa’s new rebrand marks a significant turning point in her career. While these changes have sparked mixed reactions, they also highlight how young celebrities evolve under the spotlight. Siwa continues to redefine her image on her own terms. Whether this marks a lasting shift remains uncertain, but many will be watching to see what this new chapter brings.